From Izabel Idris, Product Marketing, UI/UX Designer -
For the past 5 years I’ve helped “write the book” on innovative and breakthrough user experiences, created and implemented innovative marketing and social media campaigns.
I am an avid blogger, content writer, and have a deep understanding of social media. I possess a unique blend of marketing, UX design & technology skills, with a strong background in human-computer interaction (HCI), and user-centered design (UCD). I’ve designed and creating marketing campaigns for award winning mobile apps and web sites, with hundreds of thousands of users.
I have over 5 years’ experience with mobile platforms (Android, iPhone, BlackBerry, and mobile web).
I’m experienced at positioning, differentiating, and competitive positioning of products for each mobile platform, and I’ve presented at mobile technology conferences. Here is a summary of my past experience:
Gather customer requirements and concepts and turn them into innovative and breakthrough experiences. I’ve designed user interfaces and user experiences for multi-platform cloud-connected mobile, web, and desktop applications.
Designed user interfaces (UIs) and user experiences (UXes) for multi-platform cloud-connected mobile, web, and desktop applications. Designed all ScreamingToaster products, and all apps built for customers as part of the Consulting Practice. View my portfolio here.
Helped lead the ScreamingToaster Consulting practice: implemented consulting process document, generated new business, and managed day-to-day customer interactions for consulting projects. Assisted with the implementation of many projects.
Championed the collection & usage of user attention profiling data in all mobile apps & online communities, in order to make better strategic marketing and UX decisions. As a result – increased users of RainOrShine app or BlackBerry by 45%, and RainorShine for Android by 25%.
Pioneered “PIN marketing for BlackBerry” in 2009, as a result, increased awareness for ScreamingToaster’s BlackBerry apps by 65%.
I’ve got over 13 years experience in the mobile/wireless sector, working on core technologies around delivering user experiences on mobile devices for the consumer and enterprise products/services. I’ve been involved in the creation of app servers and platforms dedicated to mobile app and service development, along with provisioning/deployment of apps to various devices (Palm, Blackberry, WinMo, J2ME, Android, etc) over the years. Here is a summary of my past experience:
Starting in the late 90′s when I created mobile app servers that could deliver instant messaging services to desktops, web apps, along with Palm VII devices (remember those?) that ran on a pager network.
Then I started work on an complete app development platform for the enterprise market, with deployment targets being devices (Zaurus, Motorola iDEN) capable of running J2ME and PersonalJava, and devices running on the following OSes: Windows Mobile, Linux, Blackberry, etc. I’ve worked on high performance, low latency network software for these devices.
I’ve worked on integrating ESBs, EAI products, along with J2EE apps and web services to mobile apps.
I’ve worked on mobile geographic information systems before Blackberries ran Java, and had a Java based operating system.
I’ve worked on first responder systems that ran on mobile infrastructure that leveraged just about any device they could.
I’ve worked on prototyping wireless ordering systems for ecommerce for Starbucks, before they decided that they were going to work with AT&T and roll out WiFi to their stores nationwide as their primary wireless strategy (which has worked out beautifully for them).
And my work hasn’t been constrained to the confines of an R&D lab. In the late 90’s and early 2000’s, when mobile infrastructure was not what it is today, I rolled out many daring & innovative mobile deployments. Today, Android represents the holy grail of what I was doing. Back then, it was not possible to get a mobile operator to do anything differently, and today Verizon offers unlimited wireless data plan. My, how times have changed for the better. The times might have changed, but there are still many old truths/constraints that still hold true and apply to all things mobile.
I launched my second company, ScreamingToaster, in 2006 and I now run a successful Consulting practice, train developers on how to make Android, BlackBerry, and cloud connected mobile, web and desktop apps. I have launched 2 successful media sites, and I even make (and sell) my connected digital lifestyle experiences.
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